1. Trustworthiness & Reputation

Are you legit? (Licensed, insured, etc.)

Do others trust you? (Online reviews, referrals)

Will you show up when you say you will?

What helps:

• Lots of 5-star Google reviews

• Before & after photos

• Testimonials on your site/social media

• Local partnerships (e.g., Habitat for Humanity)

2. Transparent Pricing

Is the price fair?

Are there hidden fees?

Do I know what I’m paying for?

What helps:

• Clear estimates/invoices

• Upfront pricing ranges

• No-surprise policies (“you only pay what we quote”)

3. Professionalism & Communication

Do you respond quickly?

Are you polite and respectful?

Do you keep me in the loop?

What helps:

• Fast text/email replies

• Appointment confirmations & reminders

• Uniforms, branded vehicles, professional tone

4. Quality of Work

Will you do the job right the first time?

Do you leave things clean and tidy?

Can you handle the full scope of what I need?

What helps:

• Before & after photos

• A satisfaction guarantee

• Clear service descriptions on your site/socials

5. Safety & Reliability

Is it safe to let you in or around my home? Are your workers background-checked? Will you show up on time?

What helps:

• Background-checked employees

• Clear arrival windows or tracking

• Team photos or introductions on your site

6. Convenience

Can I schedule easily?

Can I pay online or by card?

Do you haul everything away so I don’t have to?

What helps:

• Online booking or quick estimate request form
• Text reminders & job updates

• Accepting cards, cash app, or ACH payments